They're selling you a noun

When a way of behaving gets frozen into a thing you can buy, someone has just turned a verb into a noun and put a price on it.

The Rule of 3s

Big things don't stall because the plan was wrong. They stall because nobody picked a clear first step on a well-defined path.

Old Fiddles and Young Guns

A provocative thought-experiment about novel ways to staff an organisation turns out, on closer inspection, to bring out key insights into what actually makes one work.